Electronic trading platform
As an art director at Sundaysky, I led a project aimed at enhancing Etrade’s customer experience.
Our approach involved creating customised videos using SSKY Data and innovative techniques. These videos offered each viewer a unique and personal experience, strengthening Etrade’s digital relationship with its customers.
Specifically, the videos provided an overview of the viewer’s account and demonstrated how to use various products, including the app and Help center.
Art Direction, Motion Design, 3D
Strategy: Maya Tal | Creative: Dor Nahom, Elior Siegelwachs, Animation: Lee David, Ori Wirzberg, Avishag Biton | Producer: Lianne Poel, Copy: Matthew Ehrmann. Sound: Boaz Bachrach