A Credit reporting agency
While working at Sundaysky, I art-directed a personalized video for TransUnion, an American credit rating company. The video helped customers understand their credit reports and provided tools and information on how to improve them. Using Sundaysky’s technology, each customer received a personalized video.
Strategy: Shea Pepper | Design: Elior Siegelwachs, Shachar Feiler Hadas Feldman
Animation: Ori Wirzberg, Gali Ganot | Producer: Yael Viviorka | Copy: Matthew Ehrmann.
Art Direction, Motion Design, 3D
One of the most interesting things about this is that I live in Israel, where credit ratings weren’t a thing while working on this project.
So, to elaborate on these topics, I had to grasp the fundamentals of how creditworthiness works. Nowadays, credit scores are a thing here, and I know my stuff.