During my tenure at Showbox, a high-tech startup specializing in video building tools, the company shifted its approach and targeted a new audience.
s a result, Showbox pivoted towards a B2B model, necessitating a comprehensive redesign of its brand.
This undertaking presented a significant challenge, as it required striking a balance between the company’s existing edgy style and a new, more marketer-oriented aesthetic.
UI, Motion Design, Branding
Art-Direction & UX: Guy Blander
Creative: Elior Siegelwachs,